Episodes
Friday Apr 23, 2021
Steven Wilcox - PARKIT
Friday Apr 23, 2021
Friday Apr 23, 2021
Steven Wilcox is a graduate of Chapman University in Orange County, California. After school, he began working with global action sports brands such as Oakley, Quiksilver, DC Shoes and Roxy, where he developed a fundamental understanding of brand building and the strategies required to authentically reach a brand's audience.
Today, Steven is the Founder and CEO of PARKIT, an outdoor brand that wants you to get outside and Enjoy The Exploration.
PARKIT’s first product, an outdoor chair they call VOYAGER, launched on Kickstarter during the peak of COVID-19. Despite the restrictions on outdoor activities, PARKIT raised over $500,000 in pre-order sales in less than 60 days and is now preparing for their formal debut in 2021 and a direct to consumer ecommerce brand.
Steven Wilcox joins Mitch to tell his story and how he came to invent and bring to market the Voyager chair from PARKIT. You can also watch their discussion on video by visiting our YouTube Channel.
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