Why Most Entrepreneurs Miss This Simple Strategy

Summary:  In this episode, Mitch Beinhacker interviews John Mullins, a professor of entrepreneurship at the London Business School. They discuss Mullins' background as an entrepreneur and how he transitioned into academia. They also talk about the evolution of entrepreneurship education and the impact of technology on startups. Mullins shares examples of successful companies that have emerged from entrepreneurship programs, such as World Remit. The conversation highlights the importance of real-world experience and collaboration in the classroom. The conversation explores the importance of planning and strategic thinking in entrepreneurship. It highlights the need for entrepreneurs to assess their ideas before starting a venture. The conversation also emphasizes the value of learning and acquiring the right mindset for entrepreneurial success. The guest, John Mullins, discusses his books and the key principles he teaches, including thinking outside the box, problem-first logic, and the six mindsets of successful entrepreneurs. The conversation explores six counter-conventional mindsets that entrepreneurs should adopt to increase their chances of success. These mindsets include: 1) Yes, we can!; 2) Problem first, not product first logic; 3) Think narrow, not broad; 4) Ask for the cash, ride the float; 5) Borrow assets instead of investing in them; and 6) Never ask permission, beg forgiveness later. The conversation also highlights examples from successful companies like Nike, Dell, and Tesla that have applied these mindsets.

Keywords:  entrepreneurship, academia, startups, London Business School, education, technology, World Remit, entrepreneurship, planning, strategic thinking, business plan, mindset, problem-first logic, success, entrepreneurship, counter-conventional mindsets, success, customer-centric, problem-solving, narrow focus, cash flow, borrowing assets, permission vs forgiveness

Takeaways

• Entrepreneurship education has evolved over the years, with more students pursuing entrepreneurship as a career path.
• Real-world experience and collaboration are crucial in entrepreneurship education.
• Technology has enabled the growth of innovative startups, such as World Remit.
• Entrepreneurship programs provide valuable resources and support for aspiring entrepreneurs. Assessing an idea crucial step before starting a venture.
• Entrepreneurs should be open to opportunities outside their comfort zone.
• Thinking about problems and finding innovative solutions is more important than focusing solely on the product.
• Successful entrepreneurs possess specific mindsets that differentiate them from other successful business people.
• Entrepreneurial thought and action are essential for driving innovation and creating jobs. Think customer first, not product first
• Focus on solving a problem rather than creating a product
• Narrow your focus to a specific target market
• Ask for payment upfront to validate your idea and accelerate growth
• Borrow assets instead of investing in them
• Take action and seek forgiveness later, rather than waiting for permission

Titles

• From Entrepreneur to Professor
• The Impact of Technology on Startups The Six Mindsets of Successful Entrepreneurs
• Problem-First Logic: A Different Approach to Innovation The Benefits of Thinking Narrow
• The Power of Thinking Customer First

 

Sound Bites

"I'm like Joe Montana, I get paid to have fun."

"That company today is worth a couple of billion pounds."

"Entrepreneurship programs provide valuable resources and support for aspiring entrepreneurs."

"84% of the businesses started in the entrepreneurship summer school were still in business, and two-thirds of them were not the idea they started with."

"The lack of planning and strategic approach in business owners is frustrating and leads to failure."

"The odds of success in entrepreneurship are tough, but doing homework and planning can improve them."

"Find a problem that you can solve and let the product follow"

"Think narrow at the outset about a tiny target market"

"Get paid before you even build a product"

 

Chapters

00:00 Introduction and Background

04:24 Transitioning from Entrepreneur to Professor

09:19 The Evolution of Entrepreneurship Education

12:39 The Impact of Technology on Startups

23:19 Assessing Ideas and Adapting

24:17 The Importance of Planning and Strategic Approach

26:16 Improving the Odds of Success

30:59 The Entrepreneurship Summer School at LBS

33:15 Break the Rules: Thinking and Acting Entrepreneurial

37:14 The Customer Funded Business

40:09 The Mindsets of Successful Entrepreneurs

49:19 Thinking Customer First

50:13 Solving Problems, Not Just Creating Products

53:26 Thinking Narrow

56:06 Asking for Payment Upfront

57:04 Borrowing Assets

01:07:09 Taking Action and Seeking Forgiveness