Friday Jan 13, 2023

Steven Wilcox - PARKIT (rerun)

Steven Wilcox is a graduate of Chapman University in Orange County, California. After school, he began working with global action sports brands such as Oakley, Quiksilver, DC Shoes and Roxy, where he developed a fundamental understanding of brand building and the strategies required to authentically reach a brand's audience.

Today, Steven is the Founder and CEO of PARKIT, an outdoor brand that wants you to get outside and Enjoy The Exploration.

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PARKIT’s first product, an outdoor chair they call VOYAGER, launched on Kickstarter during the peak of COVID-19. Despite the restrictions on outdoor activities, PARKIT raised over $500,000 in pre-order sales in less than 45 days and the brand is now operating as a formal Direct To Consumer business, shipping units of their Voyager chairs to adventure seekers and families across the United States every single day. If they can keep them in-stock that is!

In addition to listening to the episode, you can watch a video of their discussion on our YouTube Channel.  And be sure to subscribe to support the podcast!

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